Pub is The Hub and the British Beer and Pub Association (BBPA) have teamed up to support Great Country Pubs as part of the forthcoming Pubs are GREAT branch of The Great campaign run by Visit Britain.
The GREAT Britain campaign is the biggest ever integrated government international marketing campaign, driving inward investment and tourism to the UK. Created to maximise the economic benefits of London’s Olympic and Paralympic Games, it has been showcasing the very best of the UK – from business to sport to culture – across the globe. And it is being driven by Visit Britain. The campaign has proved very successful; potentially delivering an extra 422,000 extra visitors to the UK, bringing an extra £200million extra visitor spend in the next two years.
The GREAT campaign has already seen Heritage is GREAT, Culture is GREAT, Countryside is GREAT, Food is GREAT, Music is GREAT, Shopping is GREAT, Sport is GREAT, and now comes Pubs are GREAT.
The International poster campaign is due to launch in the summer with the website to follow shortly after. The website will contain a dedicated Countryside section, which will drive web traffic directly to www.greatcountrypubs.com, and ultimately to participating pubs.
Anyone intersted in being listed on the Great Country Pubs website should call Michelle Grant on 023 8062 5436 or email her at pubs@tourismse.com