Strengths

• Good location in the centre of the village
• High level of disposable income locally
• Significant interest from the local community
• Plenty of space in the grounds
• Commercial kitchen a good size
• Local demand for eating out ? Dog and Duck, in next village, is always full

Opportunities

• Underused building on the end of the pub
• Post office closing due to retirement of postmaster
• Car park could be extended into grounds
• New friendly landlord will welcome customers, serve good food with a smile!

Weaknesses

• Poor state of decoration in the pub
• Car park too small
• Unwelcoming and rude landlord
• Over priced food
• Poor quality beer and wine
• Slow service
• Dirty facilities

Threats

• Roof potentially needs repair
• Owner may try to get planning for residential conversion
• Cannot change the poor image of the pub locally
• Investment cannot be raised