the ingenuity shown by so many to keep pubs alive by providing essential local services has been remarkable

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The Publican - Sell More Save More pubs look to the future

Licensees pick out their key successes from our year-long project. Onwards and upwards!

Our category champions have now completed their work at the four pubs involved in Sell More, Save More 2. But their influence and advice will linger on for very much longer ­ and hopefully continue to push the pubs' businesses forward throughout 2009 and beyond.

Mark White at the Cross Keys in Henley, Suffolk, is pushing ahead with a new farm shop and other plans at the pub with renewed confidence.

Refusing to stand still

The Cross Keys is a business which has refused to stand still during the project ­ and that carries on with Mark White's latest plan to open his own farm shop behind the pub, with the support of Business Link and possibly Pub is the Hub.

"It's another opportunity for people to come and visit you ­ it's footfall driving," he says. "We're also starting a takeaway menu for the same reason."

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